data privacy statement

Data privacy statement - use of this website

1 Information about the collection of personal data / purpose

Below we inform you about the collection of personal data when using our website. Personal data is any data that refers to you personally, e.g. name, address, e-mail addresses, user behaviour.

1.1 Responsible acc. Article 4 (7) of the EU General Data Protection Regulation (GDPR) is


Seedammweg 55,

61352 Bad Homburg,

Email: send email

1.2 When you contact us by e-mail or through a contact form, the information you provide (your e-mail address, your name and telephone number if applicable) will be stored by us to answer your questions. We delete the data that arises in this context after the storage is no longer required, or limit the processing if there are statutory retention requirements.

1.3 Your data will not be processed for advertising purposes unless you explicitly agreed to it.

2 Your rights

2.1 You have the following rights with respect to the personal data concerning yourself:

• right to information;

• right to rectification or deletion;

• right to restriction of processing;

• right to object to the processing;

• right to data portability.

2.2 You also have the right to contact a data protection supervisory authority and to complain about the processing of your personal data by us.

3 Collection of personal data when visiting our website

3.1 In the case of using this website for information purposes, e.g. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website and to ensure the stability and security (legal basis is Art. 6 (1) sentence 1 GDPR ):

• IP-address;

• date and time of the request;

• time zone difference to Greenwich Mean Time (GMT);

• content of the request (exact page);

• access status / HTTP status code;

• each transmitted amount of data;

• website from which the request originated;

• browser;

• operating system and its interface;

• language and version of the browser software.

3.2 In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive assigned to the browser you are using and that provide certain information to the body that sets the cookie (here, through us). Cookies cannot run programs or transmit viruses to your computer. They serve to make our Internet offer more user-friendly and effective.

3.3 Use of cookies

This website only uses so-called necessary, transient cookies, which are necessary for the basic functions of the website.

Transient cookies are automatically deleted when you close the browser. These include in particular session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the joined session. This will allow your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.

Furthermore, we use Piwik PRO Analytics Suite (PIWIK) as our website analytics software and consent management tool. We collect data about website visitors based on cookies in order to improve the content of our website and to understand better what content is of most interest. The collected information may include a visitor’s IP address (shortened), operating system, browser ID, browsing activity and other information. See the scope of data collected by Piwik PRO.

We calculate metrics like bounce rate, page views, sessions and the like to understand how our website is used. It may also create visitors’ profiles based on browsing history to analyze visitor behavior.

The solution is hosted in Europe, and the data is stored for 25 months.

The purpose of data processing: analytics and conversion tracking based on consent. Legal basis: Art. 6 (1)(a) GDPR.

Piwik PRO does not send the data about you to any other sub-processors or third parties and does not use it for its own purposes. For more, read Piwik PRO’s privacy policy.


4 Opposition or revocation to the processing of your data

4.1 If you have given your consent to the processing of your data, you can revoke them at any time. Such revocation will affect the admissibility of processing of your personal data after you have revoked.

You can change your privacy settings here:

Privacy settings

4.2 Insofar as we base the processing of your personal data on the balance of interests, you may object to the processing. This is the case if, in particular, the processing is not required to fulfill a contract with you, which we describe in each case in the following description of the functions. In the event of any such disagreement, we ask you to explain the reasons why we should not process your personal data as we have done. In the case of your justified objection, we will examine the situation and will either discontinue or adapt the data processing or point out to you our compelling legitimate reasons on which we continue the processing.

General data privacy statement

Data protection information pursuant to Articles 13, 14, 21 and 77 GDPR

The aim of this document is to provide you with infor-mation on how we process your personal data and to notify you of your statutory rights with regard to data protection. This information will be updated as required and publsihed here.

1 Who is responsible for data protection (‘Data controller’) and whom can you contact?

The data controller is:


Seedammweg 55

61352 Bad Homburg

Telefon: +49 6172 404 0

Email: send email

2 What sources do we use?

We process personal data that we receive as part of our business relationships with customers and suppli-ers. 

In addition, we process personal data that we obtain by legitimate means from public sources (e.g. com-mercial register, press, the Internet) or that is legiti-mately transmitted to us by other ELIQUO WATER GROUP companies or other third parties (e.g. credit agencies), to the extent that is necessary for us to provide our services.

3 What data do we process?

We process the following data:

• Master data regarding the business relationship (contact person's name, business address and contact details)

• Correspondence (e.g. letters and e-mails)

• Advertising and sales data

4 On what lawful basis and for what purpose do we process personal data?

We process personal data in compliance with the provisions of the General Data Protection Regulation (GDPR) of the European Union and the German Federal Data Protection Act (DPA):

4.1 In performance of contractual obligations (Article 6 para. 1 (b) GDPR)

Data are processed in order to perform contracted services or to carry out pre-contract measures in the procurement or sales process. The purposes depend primarily on the specific product or service concerned.

4.2 In the context of legitimate interests (Article 6 para. 1 (f) GDPR)

We process personal data where required for the performance of the contract to protect our legitimate interests or those of third parties. Examples:

• Advertising or market research or opinion polls, unless you have objected to the use of your data.

• Assertion of legal claims and defense in the context of legal disputes

• Guaranteeing the IT security and IT operation of the company

• Preventing and resolving criminal acts

• Video surveillance to ensure adherence to site rules and to prevent actual damage and criminal activities.

• Measures to enforce the security of buildings and plant (e.g. access controls)

• Disclosure within the group taking into account recital 48 of the GDPR

4.3 With your consent (Article 6 para. 1 (a) GDPR)

If you have consented to us processing your personal data for specific purposes (e.g. Newsletter), your consent forms the lawful basis for this processing. Consent may be withdrawn at any time. When consent is withdrawn this does not affect the lawful basis for the processing of data up to the point at which consent is withdrawn.

4.4 For compliance with a legal obligation (Article 6 para. 1 (c) GDPR)

We are subject or various legal obligations (e.g. tax and customs duty legislation). These involve the transmission of personal data to responsible authorities and offices (e.g. tax office, employer’s liability insurance association, financial institutions and trust companies).

The purposes of processing include age and identity verification, screening against anti-terror lists, compliance with tax-law monitoring and reporting obligations and the evaluation and management of risks.

4.5 Whom do we give your personal data?

Your personal data will only be transmitted where there is a lawful basis for this.

Within the company, only people who require the information to perform our contractual and statutory obligations will be given access to your personal data.

In addition, the following may receive your data:

• Data processing contractors engaged by us (Processors under Article 28 GDPR), in particular in the area of IT services, sales, logistics and printing services, to process your data on our behalf in accordance with our instructions

• Public offices and institutions (e.g. tax office, customs authorities, employer’s liability insurance association), provided there is a statutory or official obligation

• Other processors for which you have given us your consent (e.g. in the context of research projects)

• Other companies in the group in the context of cooperation within the group (Article 26 GDPR Joint controllers)

5 Will data be sent to a third country or an international organization?

Data will be transferred to processors in third countries (countries outside the European Economic Area) if

• it is necessary to do so to fulfill your orders (e.g. cooperation with our production facilities in third countries),

• it is required by law (e.g. tax reporting obligations),

• you have given us your consent, 

• it is required in the context of cooperation within the Group taking into account recital 48 of the GDPR.

Other than this we will not send any personal data to processors in third countries or international organizations. However, for certain tasks we do use service providers that may be domiciled, have a parent company or maintain data centers in a third country. Such transfer is permitted when the European Commission has decided that the third country has an adequate level of protection (Article 45 GDPR). If the Commission has not reached such a decision, we may only transfer personal data to a service provider in a third country if suitable contractual guarantees have been agreed and there are enforceable laws and effective legal remedies.

6 How long will we keep personal data?

We process and store your personal data for as long as is required to perform our contractual and statutory obligations.

When data are no longer needed for the performance of contractual or statutory obligations, these are regularly deleted unless they must be retained for fixed-term further processing for the following purposes:

• Compliance with retention periods under commercial law and tax law, e.g. arising from the German Commercial Code (HGB) or Tax Code (AO). The retention periods specified there range from two to ten years.

• In observance of limitation periods pursuant to Sections 195 et seq. of the German Civil Code (BGB). These limitation periods may be up to 30 years.

7 What are my data protection rights?

You have the right to

• Information (Art. 15 GDPR)

• Rectification (Art. 16 GDPR)

• Erasure (Art. 17 GDPR)

• Restrict processing (Art. 18 GDPR)

• Data portability (Art. 20 GDPR)

• Object (Art. 21 GDPR)

he restrictions pursuant to Sections 34 and 35 DPA apply to the rights to information and to erasure.

You also have the right to complain to a responsible data protection supervisory authority (Article 77 GDPR).

8 Are you obliged to provide data?

In the context of our business relationship, you must provide the personal data that are required in order to start and carry out the business relationship and to perform the associated contractual obligations, or that we are legally obliged to collect.

9 To what extent is decision-making automated

We do not use any fully automated decision-making (scoring) processes pursuant to Article 22 GDPR to commence and carry out a business relationship.

10 Are your data used for profiling?

Pursuant to Article 4 (4) GDPR, ‘profiling’ means any form of automated processing of personal data to evaluate, analyze or predict certain personal aspects relating to a natural person (e.g. performance at work, economic situation, personal preferences or interests, reliability, behavior or movements).

We use profiling to determine your potential interest in our products and services. This evaluation is based on statistical processes, primarily relating to the use of our website, if you have agreed to this during your first visit of our Website.

11 Information on your right to object pursuant to Article 21 of the General Data Protection Regulation (GDPR)

11.1 Right to object to processing for the purpose of legitimate interest

For reasons arising from your particular situation, you have the right to object at any time to the processing of your personal data that is done pursuant to Article 6 para. 1 (f) GDPR (processing necessary for the purposes of legitimate interests). This also applies to profiling pursuant to Article 4 (4) GDPR based on this provision.

If you object, we will cease processing of your personal data unless we are able to demonstrate legitimate reasons for processing that override your interests, rights and freedoms, or unless the processing is for the purpose of enforcing, exercising or defending legal claims.

11.2 Right to object to the processing of data for the purposes of direct advertising

We may also process your data in the context of the statutory provisions for the purpose of direct advertising. You have the right to object at any time to the processing of your personal data for the purposes of such advertising. This also applies to profiling where this is connected to such direct advertising.

If you object to the processing for the purposes of direct advertising we will no longer process your personal data for this purpose.

11.3 Address for lodging objections

You may lodge your objection in any form.

Our contact details can be found in section 1.